WOW TO HOST THE WOW IRON CHEF OF WEB DESIGN COMPETITION AT MACWORLD BOSTON

Top Web designers, Webmasters and Web design firms compete to conceive and create a working Web site for a non-profit institution in one day on the Macworld exhibit floor.

Folsom, CA and Framingham, MA - June 7, 2004 – The World Organization of Webmasters (WOW) and IDG World Expo today announced the debut of the WOW Iron Chef of Web Design Competition at Macworld Conference & Expo in Boston. During the live competition, attendees will get a first-hand look at what it takes to conceive and create a working Web site. Macworld Conference & Expo will take place July 12-15, 2004 at the Boston Convention & Exhibition Center (BCEC); the competition will take place on the exhibit floor on Wednesday, July 14.

The WOW Iron Chef of Web Design Competition will feature teams of three competing head-to-head — against the clock and against other teams. Monitors will display to the crowd all keystrokes made by each team as they design, code and deploy a working Web site for a non-profit institution. At the end of the competition, one winning Web site will be selected by a panel of judges for use by the non-profit institution.

Each team of three will include designers and developers who will identify the main needs of the non-profit institution for whom they are creating the site; create a visual design for the site including graphics and navigation; render three to five pages of its content in HTML; add any specialty features they can adequately plan for in the time allotted; address a specific Web design challenge pre-conceived by the judges; and be able to describe to the judges their process and rationale for the design approach taken.

Who Will Reign Supreme?

The competition will run throughout the day on Wednesday, July 14. The schedule of events is as follows:

Making the grade

To qualify, participating teams must have no knowledge of the non-profit organization's Web site needs prior to the event. In addition to providing a general design, navigation scheme, and deployment of the site, each site will have one specific, identified challenge to overcome. While discussion of server-side technologies certainly should be brought into the planning of the site, the focus will be on the client-side needs: visual design, markup, and style. Teams will not be allowed to use any external or third party resources to assist in their design, using only common Web design tools and skills to achieve their goal.

Participating teams will provide their own equipment and software from leading industry vendors. Each team will be allowed to use popular Web design and development tools such as Adobe Photoshop, a text editor and an HTML visual editor (such as Macromedia Dreamweaver MX).

WOW will also conduct a series of educational sessions on Web design on the Macworld Boston exhibit floor. Sessions will be held throughout the day on Tuesday, July 13 and Thursday, July 15.

For more information about the competition, visit http://www.joinwow.org/ironchef

WOW in conjunction with IDG World Expo are pleased to announce a special 15% discount* off the Early Bird price for conference packages at Macworld Conference & Expo/Boston, July 12 - 15, 2004. Register online with Priority Code: H1101 by June 30, 2004 to take advantage of savings on great education and training.

Register today at www.macworldexpo.com

*This offer is valid on new registrations only. This offer cannot be redeemed for cash or used in conjunction with any other offer. All registration fees are non-refundable and credentials are non-transferable.

To learn more about Macworld Conference & Expo or to register for the event, visit www.macworldexpo.com.

About Macworld Conference & Expo
Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information, please visit the Web site at www.macworldexpo.com.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo?, LinuxWorld Conference & Expo?, Bio•IT World Conference + Expo?, Health•IT World Conference + Expo™, Portable Power Conference & Expo?, Wireless Sensing Solutions™ and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo?, Macworld Conference & Expo?, DEMO?, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

About WOW
The World Organization of Webmasters (WOW) is a non-profit professional association dedicated to the support of individuals and organizations that create, manage or market Web sites. WOW provides education as well as certification, technical, employment and member advantage services to thousands of aspiring and practicing Web professionals worldwide.

Contact:

Bill Cullifer, Executive Director
World Organization of Webmasters (WOW)
+1.916.608.1597
bill@joinwow.org
Beth Wickenhiser, Public Relations
IDG World Expo
+1.508.424.4855
beth_wickenhiser@idg.com